How the role of the sales person must evolve to make it easier for our customers to buy.
Today’s B2B buyer is a little stressed. So many options, so much data – so little trust. They start researching and forming opinions months before they ever reach out to a salesperson. By the time they talk to you, 80% of the decision process is behind them.
The successful sellers of tomorrow will figure out how to engage prospects earlier, position themselves as valuable resources and help their buyers make sense of the madness!
Learn some new approaches, some new technology and new business writing skills that will help you evolve into a more valuable part of a buyer’s life.