A recent study found that over 90% of peoples' online experiences beginon a search engine, and Google has over a 90% share of the search enginemarket. Suffice to say that Google is an extremely important part of anyhotel's marketing strategy.
Google is constantly changing their approach and the names of its programs, andit can be very confusing. This session attempts to demystify "The GoogleMachine." We will review SEO vs. SEM, the latest algorithmupdates, zero-click search, Google My Business (GMB), meta-search, Google Ads(formerly ad words), Property Promotion Ads (PPA) and more.
Even if you are not responsible for marketing, this session will help you learnhow google works and how hotels can utilize and optimize on Google.