How to Run Your Business So That Your Business Does Not Run You
Wednesday, January 16th
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Welcome to HSMAI Southern Colorado

Welcome to HSMAI Southern Colorado, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue. We hope to see you at our monthly educational and networking events.
Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

Join HSMAI Southern Colorado members and guests for exciting events planned each month for your benefit and education!

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How do you find the time to cut through the clutter and focus on those opportunities which will be most effective for you? Why not let HSMAI help you get direction.

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Does your organization want to get in front of hospitality industry professionals to grow your business? If so you should consider becoming an event sponsor.

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The Hospitality Sales and Marketing Association International (HSMAI) will bring together senior hotel and travel marketing professionals at its 2019 HSMAI Digital Marketing Strategy Conference on January 23 at the New York Marriott Marquis. Hear from Google's Gopi Kallayil about how to succeed in a landscape of newly empowered consumer.

CLICK HERE for more information on the HSMAI Digital Marketing Strategy Conference

is a multimedia online course developed by HSMAI and Florida International University's Chaplin School of Hospitality & Tourism Management, that engages participants with the essential concepts of
Revenue Optimization and demonstrates how everyone in a hotel contributes to profitability.

"Revenue optimization is everyone’s business, but in too many instances potential revenue-generating opportunities are overlooked,” --Mike Hampton, Dean of FIU Chaplin School of Hospitality & Tourism Management

RO2Win is for anyone interested in the business of hospitality who wants to understand the growing sophistication of managing revenue.  This includes everyone on the hotel national or on- property staff, students, and business people who want to learn more about hotel profitability.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling. It can help anyone in sales & marketing obtain a better understanding of the fundamentals of revenue management. RO2Win can help hotel companies develop their revenue management pipeline, inexpensively introducing high-performing individuals or managers-in-training to the fundamentals of revenue optimization in a self-paced, affordable program that can be used before, during or after other development programs.

The RO2Win certificate course consists of five online modules and a simulation, which puts the course participant in the revenue manager’s seat.  It will take between 9 and 12 hours to complete and offers a certificate of completion, after the successful completion of an exam.  

RO2Win Course Module Highlights
Investment: $299

Click Here to enroll

HSMAI Southern Colorado Charity

Please feel free to bring any items listed below for the Humane Society of the Pikes Peak Region to HSMAI Southern Colorado meetings for donation:

  • hot dogs
  • blankets (no thick blankets/comforters, please)
  • rice
  • NEW (still in the package) large gym socks
  • canned food (kitten, cat, and dog)
  • cat litter (non-clumping)
  • cat toys (no strings or catnip)
  • craft pompom balls to make homemade cat toys
  • Kuranda dog beds (size: large)
  • small animal food and treats (for rabbits, guinea pigs, rats and ferrets)
  • costumes for featured pet/pet of the week promotions
  • digital cameras (in working condition)
  • dog treats (small/medium, unopened)
  • pig ears
  • pill pockets
  • exercise pens (new or gently used)
  • squeaky toys
  • canned dog food
  • grass/Timothy hay for small animals
  • peanut butter
  • Royal Canin Baby Cat Food
  • Natural Balance dog food logs
  • Bully sticks
  • Dentasticks
  • large Nylabones for large dogs (no rawhides)
  • KONG Genius toys and other durable food puzzles
  • small working vacuums
  • small working paper shredder to shred and transport paper bedding for small animals
  • bath towels
  • puppy pads
  • tuna in water (no vegetable oil)

New Member Spotlight

Join us in welcoming the following new members to the HSMAI Southern Colorado family.

Jennifer Bliss | SayNoMore! Promotions

Renewed Member Spotlight

Thank You to the following renewing members of the HSMAI Southern Colorado family:

Crystal Grishow, CRME  | Spire Hospitality
Eric Sprinkle | Adventure Experience

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Americas Region Events

Adrian Awards Gala

January 22, 2019
New York Marriott Marquis

Digital Marketing Strategy Conference

January 23, 2019
New York Marriott Marquis