You vs Your Perception of You
Wednesday, January 15th
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Welcome to HSMAI Southern Colorado

Welcome to HSMAI Southern Colorado, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue. We hope to see you at our monthly educational and networking events.
Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

Join HSMAI Southern Colorado members and guests for exciting events planned each month for your benefit and education!

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How do you find the time to cut through the clutter and focus on those opportunities which will be most effective for you? Why not let HSMAI help you get direction.

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Does your organization want to get in front of hospitality industry professionals to grow your business? If so you should consider becoming an event sponsor.

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Announcing a new HSMAI Sales2Win course: Select Service. 

The Sales2Win Select Service Course for General Managers and Directors of Sales has been designed to address local market selling activities for leaders who have alimited number of hours to sell each week. We believe this great learningexperience can enhance your long-term
career skills and make you an even morevaluable asset to your organization—because you'll become skilled at protectingand growing your company's revenues.

HSMAI University is offering a series of self-paced online training programs for sales professionals who are looking to evolve into better business people who take a more strategic and consultative approach toward customer interactions. Sales2Win will include distinct,
in-depth sales education programs beginning with Account Management. The next components to be offered will be Select Service Selling for General Managers and Sports Sales. Other components planned include Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.

Please Click Here  for more information

is a multimedia online course developed by HSMAI and Florida International University's Chaplin School of Hospitality & Tourism Management, that engages participants with the essential concepts of
Revenue Optimization and demonstrates how everyone in a hotel contributes to profitability.

"Revenue optimization is everyone’s business, but in too many instances potential revenue-generating opportunities are overlooked,” --Mike Hampton, Dean of FIU Chaplin School of Hospitality & Tourism Management

RO2Win is for anyone interested in the business of hospitality who wants to understand the growing sophistication of managing revenue.  This includes everyone on the hotel national or on- property staff, students, and business people who want to learn more about hotel profitability.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling. It can help anyone in sales & marketing obtain a better understanding of the fundamentals of revenue management. RO2Win can help hotel companies develop their revenue management pipeline, inexpensively introducing high-performing individuals or managers-in-training to the fundamentals of revenue optimization in a self-paced, affordable program that can be used before, during or after other development programs.

The RO2Win certificate course consists of five online modules and a simulation, which puts the course participant in the revenue manager’s seat.  It will take between 9 and 12 hours to complete and offers a certificate of completion, after the successful completion of an exam.  

RO2Win Course Module Highlights
Investment: $299

Click Here to enroll

HSMAI Southern Colorado Charity

HSMAI Southern Colorado has chosen CASA (Court Appointed Special Advocates) of the Pikes Peak Region as our "Chapter Charity".  We encourage you to donate to this very worthy cause. Please bring donations to any HSMAI Southern Colorado meeting.

Items designated with "*" must be new items.  All other items can be new or gently used.

  • girls clothingsizes: 12 months, 18 months, 2T, 3T, and 6-8 *
  • boys clothing - sizes: 6-8, 10-12 and 14-16 *
  • in-style clothing for guys and girls
  • dresses and suits
  • shoes, sneakers, boots
  • hoodies, sweatshirts, coats
  • business clothes
  • belts and scarves
  • pajamas and bath robes
  • bras
  • purses and backpacks
  • hats
  • sunglasses
  • jewelry and watches
  • active wear
  • full-size shampoo *
  • full-size conditioner *
  • full-size body wash *
  • full-size face wash *
  • full-size body lotion *
  • cologne or perfume *
  • hairbrush/comb *
  • underwear and boxers (teens love colors, patterns and cute styles!) *
  • undershirts *
  • socks *
  • make-up *
  • nail polish *

New Member Spotlight

Join us in welcoming the following new members to the HSMAI Southern Colorado family.

Caitlin Palin | Cheyenne Mountain Resort
Jacqueline Pettit | HayMax Hotels

Renewed Member Spotlight

Thank You to the following renewing members of the HSMAI Southern Colorado family:

Ian Adams  | Expedia Group

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Americas Region Events


January 6, 2020
Las Vegas, NV

HSMAI Adrian Awards Dinner Reception & Gala

January 21, 2020
New York Marriott Marquis

HSMAI’s Marketing Strategy Conference

January 22, 2020
New York Marriott Marquis